The best way to learn about how the MSP 2.0 model could work and how is it working through the METHODOLOGY, EDUCATION, SOFTWARE and the BUSINESS BUILDING PROCESS is to have a 30 minutes talk with us. However we understand if You want to learn more before.
In the good old days, there were individuals focusing on marketing and maintaining an overall "image" of the company. There were individuals focusing on sales, going to prospects, and closing the sale. The other folks were account managers, who nurtured the clients by trying to engage them, in order to sell more and more. The two groups lived in silos, hardly talking to each other.
This is over. I mean literally, because digital marketing-sales-customer loyalty management has fundamentally changed these fields forever. This has nothing to do with vertical, industry, or company size. This is a general phenomenon.
In late 2013, the new Canadian Anti-Spam Legislation (CASL) was passed, which goes into effect July 1, 2014.
In most cases, an ordinary MSP does not have a unique value proposition. They may have a value proposition such as complete services, user friendliness, advanced technology, 24/7 availability, a friendly help desk or things like that.
The trick about a unique value proposition is, it is hard to copy, and it solves a very important problem for the client.
The unique value proposition is the essence of your service offering, the key element which makes you different from the rest of the MSPs in your area.
So we all agree that MSPs are facing challenging times. We all have to figure out new business models in the near future. But what about the clients? Do they have a problem? We have to see what is happening on the client side, to understand the trend.
We have created a research among MSPs offering Virtual CIO services.
Because one of my colleagues is a great NBA fan, so he created the “MSP East vs. West all star” comparison.
A couple of people kept asking us about our background, who we are, why we are doing RYC.
Here is the story….
Our ChallengeOne of our companies is an MSP. We have invested to our former MSP, and integrated to our holding company.
So the MSP 1.0 is a business model is not even widespread yet, and here is the new 2.0 model already.
I guess you would like to see what the key differentiators between the two models are. The list is referring to an average, but not remarkable MSP 1.0 and MSP 2.0 practice.
We are assuming that the MSP 2.0 model is heavily supported by 7C. The differentiations could be simplistic, but our aim is to show the possible limitations, challenges of the MSP 1.0 model, and the opportunities of the MSP 2.0.
Many MSP are not able to well define their target segments. The result is huge sales effort, but few sales close. There are three main differentiator factor you could use to fine tune your offering for the different segments:
The 3 minutes video is about the segmentation based on seats and complexity.
This post is about how the new, Smart IT can make us faster and more efficient.
As business professionals we meet with new people almost ever day or get introductions by our colleagues, etc. So our network is growing all the time. Most of the first meetings we have we never follow up on. Imagine attending a conference and having small talk with 50-60 people. This can be overwhelming. Yes, we have LinkedIn and we have business cards, but it can be a hassle to find these people online, make contact, then remember our many discussions.